Podscribe's analytics and measurement platform specializes in 3rd-party, IAB-certified, pixel-based attribution. Our comprehensive suite of services goes beyond just attribution to include:

- Incrementality Testing: Understand the true impact of your advertising efforts.

- Audience Analysis: Get insights into net new reach and how your audience overlaps with others.

- Campaign and Planning Tools: Benefit from planning, discovery, and competitive intelligence features.

- Simulcast and YouTube Attribution: Extend your reach with support and results across multiple platforms.

- Verification Services: Ensure the accuracy of your ads with automated impression, delivery, and placement verification.

- Automated Reporting: Real-time, automated reporting on one centralized dashboard. Never worry about updating us on campaign changes or exact drop dates again!

Our platform integrates attribution with airchecks and verification to provide not just insights, but actionable recommendations for performance improvement. Our platform also incorporates diverse conversion signals like promo codes, vanity URLs, and post-purchase surveys to offer a holistic view of your campaign's effectiveness. Our ultimate aim is to equip buyers and sellers with the precise analytics they need to make data-informed decisions and scale their podcast advertising successfully.

Podscribe stands out for several key reasons:

- IAB Certification: We are the only IAB-certified, 3rd-party measurement provider that doesn't sell media.

- Comprehensive Tools: We offer not just attribution but also verification, automated reporting, and planning and discovery tools.

We understand that performance analytics extends beyond just attribution. Our suite of tools empowers brands, agencies, and networks not only to break into podcast advertising but also to scale effectively. When you combine our attribution capabilities with verification and planning, you gain a well-rounded view of your campaign's performance along with actionable ways to enhance it.

No! As well as the largest spenders in podcast advertising, we also work with some of the top agencies, networks, and publishers.

Podscribe operates as an independent 3rd-party attribution provider, which is crucial for ensuring unbiased results. Unlike other platforms and measurement providers, we do not sell media, which means we have no vested interest in the outcome of your campaigns. Our primary focus is to provide you with accurate, unbiased analytics and insights.

No. Podscribe offers a more comprehensive view of performance including the usage of promo codes, vanity URLs, UTMs, and post-purchase survey results.

Generally no. Certain European countries eg Germany have higher IP churn, which can deflate results marginally.

Podscribe requires at least 100k impressions, however 1m+ is ideal and will provide the most accurate results.

In the case of data outages, if the pixel faults to capture impressions or client data we can always back fill with log injections. We are quite flexible on the format.

Yes. You can download all of the individual events that we are attributing. If the publisher permits it we can also share raw unaggregated impression data as well with synthetic IDs.