Podible has been around the podcasting space for years.
We started as a podcast player focusing on personalized recommendations. We knew there was a huge problem with podcast discovery and so we went after the problem with a proprietary transcription engine and machine learning.
We got decent traction, attracting tens of thousands of users to our app. We even started producing our own original shows, of which one or two has since been picked up by Barstool and sits atop the charts.
However, we realized that our strengths were not in consumer tech. Having worked for many years prior as software engineers in the ad-tech industry, we decided to shift focus.
We now work with brands and agencies to help them advertise on podcasts more intelligently. We still rely on the foundation of our app, the transcription and recommendation engine, to match advertisers with the best possible show for their brand.
With our years of ad-tech experience, we also know the best practices for measuring conversions via pixel, re-targeting, gathering demo data, and more.
We’re excited to put all of this together and help move the podcast advertising industry forward!